Introducing CTV Dynamic QR Codes by SocietyAlpha
Our first-to-market product automatically adds QR Codes within CTV ads, generating a 12% increase in attention.
Benefits of CTV Dynamic QR Codes
Automatically add QR Codes with custom branding and call-to-action options.
Tests with real consumers with and without QR codes show the results.
Provides a new level of performance reporting not available with standard TV or CTV ads.
76% of consumers do not pay active attention to TV ads.
Once a commercial starts they are most likely to
The Measurement Problem with TV
For TV Advertisers it’s end with Impressions
CTV ads with our QR Code technology will provide brands with more performance reporting options, therefore allowing
advertisers to better optimize their connected TV placements.
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